In this course you will learn how to write from the viewpoint of the readers. This will help you achieve your purpose.
This webinar explores the core principles of effective writing, focusing on how to write with the audience in mind. Many written messages fail because they are created from the writer’s narrow point of view, which limits their impact. Instead, this webinar encourages a broader viewing point—a wider perspective that considers all potential readers and their needs. By shifting focus from the writer to the audience, you’ll learn how to communicate more clearly and effectively.
We will walk through the key stages of the writing process, from organizing your thoughts to structuring content for clarity and visual appeal. The webinar also highlights the importance of clear, concise language and how to design documents that guide the reader’s attention to what matters most. Whether you write emails, reports, or proposals, this session will help you write with purpose and confidence.
Bill is President of Woodington Training Solutions, LLC. He delivers internal auditing and professional development training seminars. Prior to starting his business, Bill spent 18 years managing the Learning & Development (L&D) function for Wells Fargo Audit & Security. He was responsible for teaching the core curriculum classes (New Hire Orientation, Auditor In-Charge Training, CIA Exam Review, Effective Writing, Situational Leadership, and Leadership 101) to Wells Fargo’s Audit staff. Bill was also responsible for developing and delivering virtual training related to audit topics, and managing Audit & Security University at Wells Fargo. He spent four years as an Audit Specialist at Wells Fargo supervising audit projects prior to moving into the L&D position. Prior to his career at Wells Fargo, Bill worked for First Bank System and Deloitte and Touche. Bill has taught seminars for the Institute of Internal Auditors (IIA) and MIS Training Institute (MISTI). He is certified by the IIA to teach CIA Exam Review. He is also certified by the Ken Blanchard Companies to teach Situational Leadership II. Bill is a CPA, CIA, and CRMA, with a bachelor’s degree in Accounting and a master’s degree in Finance. Bill is also a member of the Institute of Internal Auditors (IIA) and Association for Talent Development (ATD). Bill delivers the following audit, business writing, and leadership seminars, which can be tailored to meet your organization’s needs: • New Auditor Training • Auditor In-Charge Training • Audit Skills Training • CIA Exam Review • Writing to Achieve Results • Situational Leadership II • Leadership 101
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
