Essential Training from A to Z
Video is no longer a luxury in marketing—it’s a business growth essential. With online video proven to be 600% more effective than print and direct mail combined (Diode Digital), this course is designed to help you harness the full potential of video marketing to build authority, boost engagement, and grow your brand.
You’ll learn how to develop a strategic video marketing plan, identify the right types of videos for your audience, and create content that drives results. Whether you're a business owner, marketer, or content creator, this course equips you with the insights and skills needed to connect with your ideal customers through the most engaging medium available today—video.
Marketing Director | New York Marketing Association - Inbound Sales and Marketing Consultant
As the marketing director of the New York Marketing Association, I am a multi-certified inbound marketing and sales consultant, as well as an author of several popular sales and marketing ebooks. I have worked with local and national brands including NARAS, (Grammys), People Magazine, AT&T, Microsoft, AOL, New York-Presbyterian Hospital, St. Mary’s Healthcare System for Children, Smart Hustle Magazine and the list goes on. Through my coaching, consulting, and public speaking, I effectively teach businesses how to initiate effective online marketing strategies. I am also an NYC Career and Technical Education (CTE) Business & Finance Commission Member. You can connect with me on Twitter at @jimmynewson1 or on LinkedIn at linkedin.com/in/jimmynewson.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
