Transform any service idea into a market-ready revenue stream in hours, not months, using a compounding AI intelligence engine.
This course, developed entirely from scratch using the latest generation of AI applications, provides a concise overview of how artificial intelligence can be used to rapidly convert professional ideas into market-ready services and revenue-generating offerings. Participants will learn a structured AI-driven workflow that transforms raw ideas into validated business opportunities using a seven-step revenue pipeline. The course demonstrates how accountants and business professionals can leverage AI to identify market demand, locate qualified prospects, design targeted proposals, and build digital landing pages in a fraction of the time traditionally required. Rather than relying on slow, manual business development processes, participants will explore how AI tools can synthesize market intelligence, regulatory signals, and competitive insights to accelerate idea validation and service commercialization. By the end of the session, attendees will understand how AI can function as a strategic co-pilot—helping them move from concept to a complete go-to-market package, including prospect lists, outreach messaging, and marketing assets.
Topics Covered:
AI-powered idea generation techniques for professional services
The seven-step AI revenue pipeline framework
Using AI to validate market demand signals
Identifying and researching target clients with AI
Drafting proposals and outreach sequences using generative AI
Building AI-assisted landing pages and digital offers
Multi-model AI strategies and governance considerations
Target Audience:
This course benefits accountants, consultants, and professional advisors seeking to use AI strategically to create new service offerings, expand advisory capabilities, and accelerate business development.
MA, CMC, CITP/FITP
GARRETT WASNY, MA, CMC, CITP/FITP, is an artificial intelligence (AI) skills advisor to accountants, tax attorneys, enrolled agents, and tax preparers worldwide. His courses focus on the new intersection of accounting and technology, and provide guidance to practitioners on how to prosper in this dynamic age. His sessions demystify emerging cloud, mobile, and social applications, and explain in plain language how financial professionals can use these online tools to build trust, solve problems, and create new value. He’s also an award-winning Internet speaker, author, app developer, professional development specialist, and former management consultant for Price Waterhouse. He's published 50+ ebooks on computing and ethical issues related to accounting, written hundreds of articles and columns on Internet strategy, and delivered thousands of seminars and webinars to CPAs and accounting organizations around the globe.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
