Learn how to create standard and automated email campaigns with tools like MailChimp and grow your business and sales
Email marketing is one of the most powerful tools to grow your business, boost sales, and connect with your audience. This beginner-friendly course walks you through every step—from building your first email list to creating campaigns, setting up automation, and analyzing performance. Whether you're an entrepreneur, small business owner, or just getting started in digital marketing, you’ll learn the core skills to launch effective email campaigns with confidence.
With hands-on examples using tools like MailChimp, you’ll discover best practices, time-saving automation tips, and how to find great free content to enhance your emails. By the end of the course, you’ll be fully equipped to grow your business through smart, strategic email marketing.
Digital Media Professional
I'm an award winning digital media professional with over a decade and a half of experience working in the digital space. In that career I've negotiated countless contracts as both a buyer and seller. I’ve even negotiated multi-million dollar contracts with Fortune 500 brands, some of which took over a year to finalize. Since 2015 my online courses have been taken by over 60,000 students around the world, with thousands of five-star reviews. When I'm not teaching, I work full time in the advertising space, speak at conferences, or I'm at home in NYC watching the Buffalo Bills! I can't wait to see you in class!
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
