Writing Every Word Your Business or Brand Needs
Unlock the power of words and learn to write compelling copy that captivates, converts, and builds your brand. This beginner-friendly course is your ultimate copywriting starter kit, packed with over 50 real-world examples from successful brands both big and small. Whether you're a business owner, freelancer, or aspiring marketer, you'll gain the tools and techniques to craft persuasive messaging that resonates with your ideal audience.
Through engaging lessons and hands-on exercises, you’ll discover how to shape every aspect of your brand's voice—from taglines and product descriptions to social media posts and press releases. You'll also learn the key differences between copywriting and content writing, understand your audience, and develop a tone that sets you apart. By the end, you'll walk away with a practical blueprint to confidently write high-impact marketing copy across platforms.
Published writer, editor and author
Rosie Bell writes words and rights words. Rosie is a published writer, editor and author of the books ‘Escape to Self’ and 'The Art & Business of Travel Writing'. Her work has appeared in high-profile publications on both sides of the Atlantic (BBC, Condé Nast Traveler, Forbes Travel Guide, Lonely Planet). The English language is her preferred tool and she works with brands and individuals to weave words into stories that inspire.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
