The Objective of This Class Is to Help Prospective Business Owners Understand the Inner Workings of a Website
This course is designed to help future business owners understand how websites work and how to build one that truly represents their brand. You’ll gain a clear, practical understanding of each part of a website and how everything works together—from domain name to design and content—to support your business goals.
By the end of the course, you’ll be equipped to make smart choices about your domain, hosting, site structure, and branding. You'll also learn how to create engaging content and apply basic SEO techniques to attract and retain visitors.
Digital Marketing Specialist
Hi! I'm Audrey, a digital marketing specialist with a passion for helping small business owners and entrepreneurs hone in on their online presence. I specialize in Search Engine Optimization, Social Media Management, Content Creation, and Online Branding. I'm also the owner and founder of Let's Bee Social, a digital marketing agency where small business owners can work with social media and digital marketing specialists to organically grow their brand’s online presence.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
