Learn about the evolution of branding and how to sustain your brand
Dr. Robin Yap discuss how to sustain your brand. He discusses “Brand Waves” and teaches about the evolution of brands from being object, ideas, experiences and relationships. He also discusses the physiological zone of maximal adaptability in relation to stress and performance .
As a Certified Training and Development Professional (CTDP) with years of experience working with associations, I am currently the Executive Director of the Institute for Performance and Learning or I4PL. Our purpose is to elevate the performance of the Canadian workforce.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
