Grow Your Business One Story At A Time
Storytelling is one of the most powerful—and underused—tools in small business marketing. This course will teach you how to craft and use stories strategically to boost your brand, connect with your audience, and stand out in a crowded market. But this isn't about fairy tales or oversharing. You'll learn how to tell the right story, at the right time, for real business results.
Forget the myths about always being vulnerable or following a hero’s journey. Instead, you'll discover how to identify impactful stories from your business experience, use them across platforms, and present them in a way that builds trust and drives action. Whether you’re marketing online, in-person, or anywhere in between, this course gives you a practical framework to tell better stories and market more effectively.
Online Marketing Consultant and Storyteller
Cathy Goodwin holds an MBA from Penn's Wharton School, where she studied finance and accounting. She also holds a Ph.D. in business from UC Berkeley, where she studied marketing and social psychology. Cathy taught in business schools for over 20 years. She now consults with small businesses in the areas of marketing, copywriting and storytelling. You can learn more from Cathy's book, Grow Your Business One Story At A Time, available in kindle version from Amazon. Cathy has lived all over North America, including Alaska and Canada. She now makes her home in Philadelphia with two rescue cats.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
