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Courses/Marketing/Social Media Marketing

Social Media Marketing & Digital Marketing Strategy

This course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.

Created byMark Timberlake
4.6
(29 reviews)
IntermediateUpdated Jan 22, 2025
Social Media Marketing & Digital Marketing Strategy

What You'll Learn

check_circleYou will learn what works and what does not work with online digital marketing and where to spend your time and effort.
check_circleYou will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.
check_circleYou will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.

About This Course

This course teaches you how to market your business for free, using Social Media Marketing and no paid advertising.

*You Also Get Free Access To A Private But Very Popular Support Group!

All the content in this course is fully up to date for 2020 and with this course, you will get free access to a Private Social Media Marketing group on Facebook where you can get help and advice and all the latest news and tips as they happen!

The Science Of Social Media Marketing Do you want to understand the science and art of using Social Media Marketing to drive traffic to your website for free? Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising? Do you want to learn tried and tested methods and the best practices for Social Media Marketing? Then this course is for you!

This course does NOT cover paid advertising or podcasting.

Topics Covered In This Course: Module 1 - Understanding Social Media Marketing Module 2 - Marketing As A Business Priority Module 3 - Understanding The Buyer Journey Module 4 - Bob's World View Marketing Module 5 - Social Media Marketing And Search Engine Optimisation - SEO Module 6 - Social Media Marketing Platforms Module 7 - Posting On Social Media Platforms Module 8 - Social Media Posting Ideas Module 9 - Creating A Social Media Post Module 10 - Community Based Marketing Module 11 - Building A Social Media Marketing Plan Module 12 - Social Media Marketing Case Studies Module 13 - Creating Your Social Media Profile Image Module 14 - Creating Social Media Images With Adobe Spark

Your Instructor

Mark Timberlake
Mark Timberlake

Online Marketing Specialist

menu_book5 courses
star59 reviews

Mark runs an online training company called SME Heroes, which specialises in training on all things to do with sales, online marketing, management and his personal passion of photography. He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success. In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer. This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.

What Students Are Saying

4.6
Student's Choice
29 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.