Learn simple, effective, efficient, and tested strategies for social media marketing. You don't need gimmicks or paid ads to grow your business on Instagram and Facebook.
In today's digital landscape, social media isn't just an option, it's essential for connecting with customers and growing your business.
Discover how to build a compelling online presence with "Simple, Effective + Profitable Social Media Marketing". This course cuts through the noise to offer a practical, step-by-step approach tailored for small businesses and advocates.
You'll learn how social media acts as a powerful "wayfinding" tool, making it easy for customers to discover and purchase from you. Beyond just having a presence, you'll master strategies to engage and retain existing customers while attracting new ones, even leveraging the power of local connections.
Key topics covered include:
Move beyond overwhelming trends and complex algorithms. Focus on building genuine relationships and showcasing your unique "magic" to create a social media strategy that is simple, truly effective, and profitable for your business.
Social Media Marketing Consultant + Trainer
Allison Bishins is a small business consultant teaching businesses how to leverage marketing to increase revenue and build community at the same time. Her background in urban planning, non-profit work, environmental policy and marketing combine for a unique perspective on marketing that supports multiple outcomes.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
