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Courses/Marketing/Digital Marketing

SEO Essentials

All aspects of basic Google SEO with special focus on Wordpress

Created byJim Bruce
4.6
(10 reviews)
BeginnerUpdated Oct 9, 2020
SEO Essentials

What You'll Learn

check_circleSEO implementation for a Wordpress niche site and apply best on page Wordpress SEO techniques to reach Google Page 1 in 3 months.
check_circleGoogle SEO - Basics Course - apply on page seo techniques for Wordpress the right way
check_circleGoogle SEO - Tips for optimising on page SEO on a new Wordpress affiliate site
check_circleSEO relationship to site back-links
check_circleSEO and effective keyword research
check_circleSEO LSI keywords for on-page SEO and Wordpress niche site content

About This Course

Google SEO - WordPress Niche Site: Google Page One is the goal for any kind of business, and Search Engine Optimization (SEO) can't be left to chance.

This SEO course teaches on-page SEO tips and techniques for complete beginners and shows in great detail how to build a WordPress site with 3000-word posts perfectly optimized for Google search engine marketing - but fast!

NOTE: This is not just WordPress SEO theory - the class provides a complete beginner how-to-do SEO on a brand new site. Discontented with the advice given by hundreds of WordPress SEO experts on the net, I decided to apply the SEO Techniques I've learned over 15 years of earning a living on the internet and create the perfect site.

Often, beginning internet marketers come to the SEO game a little late after they have a website that has been changed and added to over some time. It may have a variety of grey or black-hat backlinks and questionable on-page optimization.

This certainly was my case. I tried to adapt to Google's changing SEO algorithm by adapting my main site (which sold guitar lessons). However, hidden penalties and faulty page/post construction made this very difficult and made effective on-page SEO much harder.

The big Google search engine optimization changes came in 2012, and my main site dropped out of site, massively affecting my earnings – from $3000 to $400 month!

At that time I diversified into social marketing and other products to gradually recover earnings, but it wasn't easy at all.

Over the years I have purchased SEO packages, joined paid SEO groups run by so-called gurus and I dare not count how much I've spent on tactics that just don't work!

The sad fact is that 90% of the money made online is made by people selling services to show other marketers how to make money online. To be successful with a website you need to break out of this cycle.

Your Instructor

Jim Bruce
Jim Bruce

Engineer and Educator

menu_book3 courses
star28 reviews

Qualified in Engineering, IT, and Education, Jim Bruce has created and led teams in the automotive(US), engineering/construction (UK) and service industries (EU).

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.

What Students Are Saying

4.6
Student's Choice
10 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.