Master client acquisition & business growth strategies specifically for legal professionals. Transform your practice with authentic, results-driven marketing.
This course, "Sales and Marketing for Lawyers: Business Development Today," offers an essential guide for legal professionals seeking to excel in business development. It challenges the conventional view of sales as "sleazy," reframing it as an authentic, strategic, and human endeavor crucial for career growth and firm success.
Despite common misconceptions, effective business development is not about being an extrovert with the gift of gab, but rather a methodical process involving preparation, planning, and consistent effort. Legal education often overlooks practical client acquisition skills, leaving a significant gap for lawyers. This program fills that void, providing actionable insights into building and maintaining a robust book of business.
You will learn to:
Through practical examples and candid discussions, "Sales and Marketing for Lawyers" equips you with the knowledge and tools to confidently navigate the evolving legal landscape, ensuring sustained success and professional fulfillment.
Ryan Standil leads seminars about effective written communication. He is a regular speaker at accounting firms, law firms, corporations, and governmental agencies. Ryan attended Western University, in Canada, where he graduated from the Ivey Business School and the Faculty of Law. After graduating, Ryan worked at a law firm in Toronto, focusing on corporate and commercial matters. Today Ryan owns and operates a seminar company, called Write To Excite. Ryan’s mission is to help professionals grow their income by improving their writing. Ryan is a frequent contributor to the leading newspaper in Canada, The Globe and Mail. Unsurprisingly, his columns can be described as “writing about writing.” To read one of Ryan’s columns, please visit https://www.writetoexcite.com/globeandmail.
Partner at Renno & Co
Partner at Renno & Co., focusing on tech law, M&A, and corporate law. Runs 4L Academy, training lawyers across North America in BD, and The Authentic Legal Professional, a nonprofit with free resources. Passion: Lifting the legal profession through authenticity and skill building. Built a thriving M&A practice from scratch with BD tactics you’ll hear today.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
