The Complete Guide. Sales and Marketing techniques and strategies for the Entrepreneur and Freelancer.
This course will teach you how to find your first clients as a freelancer/entrepreneur. It will also teach you how to then use these clients to find better quality clients so that, over time, you can plan to be working with your ideal client(s) in the long run. In other words, this is your complete guide to sales and marketing as a freelancer.Â
Your first clients will help you earn money. Your next clients can help you earn a living. But you still don't want to be earning a living if it is with clients who don't pay you enough/take advantage of you/etc. The good thing about having clients is that you can leverage them to get better quality clients. This is what good sales and marketing is about.Â
This is for Freelancers and Entrepreneurs
While employees in a company may find many useful tips here, this course is geared toward people working for themselves. So all you freelancers and entrepreneurs out there. Whether you are just starting out (selling to your first clients) or have been in the game for a while (but wish to raise the standard of client you deal with), then this sales and marketing course will have useful material for you.Â
See what other students have had to say:
"This course was perfect for me. I love to learn by watching and then doing. It was great to be able to watch a segment and then put it straight into practice. Highly recommend this for people wanting the basics of sales & marketing. Just what I needed, enough information without the overload. AWESOME!!!!!!!!"Â -Â Wendy Smith
"This course is helpful for people wanting to start on becoming freelancers and self-employed individuals. This course is also helpful for freelancers that are having difficulties on getting clients."Â Â - John Adriel Benolirao
"Very thorough and very knowledgable"Â - Melania Rossi
This is not purely Academic!
This means that you should not be taking this course from start to finish before starting out, but rather you should be applying the sales and marketing methodology and lessons as soon as you learn them. One of the biggest mistakes freelancers make is to delay getting started because they don't feel ready yet. So I designed this course to help you get started right away. So hopefully, by the time you reach the end of the course, you will already be making sales as a freelancer.Â
This Sales and Marketing course is for All Freelancers!
Whether you are a programmer, a freelance writer, a photographer, a freelance teacher, or even a freelance lawyer (yes, they exist), then this course is for you. My background is as a freelance translator, but I gear this information for all freelancers.Â
This is also NOT platform-specific. So this isn't only for Upwork or any other specific platform. Although the concepts can certainly be used on these platforms.
Translator / AI Consultant
Robert has been a translator since childhood. He started translating for extra money while in high school, and continued to do so throughout college and graduate school. These days, his clients include banks, corporations, non-profits, consulates, as well as private individuals, and he has been able to expand and set up his own boutique Translation Agency called Lugano Translations, run entirely with Freelancers. His education and background was in finance and fiscal policy, and his translation agency specializes in financial and legal translations. His expertise is in Entrepreneurship and Freelancing, from both the perspective of the "hirer" as well as the "hiree". Robert also has a passion for languages, both for work and just for pleasure.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
