Learn the 18 critical components of pulling together a market strategy for your product for beginners and intermediate
Product success rate in the market is less than 60%.
Are you putting together your product plan your product market strategy to increase your odds for success?
Want to build a well thought out plan quickly and effectively?
Then this course is for you!
This course is for anyone in an organization that has any responsibility for a product or service.
“Agile Market Strategy for Products" teaches you how to think through the critical elements that make for a strategic market plan for a product. This course gives you a template for organizing your thinking and quickly developing a well thought out and a successful plan. One that you will make you proud, successful and your boss very happy. Even if you are the boss.
Eighteen key lessons are covered with 80 minutes of fast-paced video lectures accompanied by examples and exercises. Each video lecture can be completed in less than 10 minutes, enabling you to pace out your training over the approximately three hours it will take to complete the entire course.
The course includes two bonus features not found anywhere else:
First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to "get it done" but at your own pace.
It is the first course covering product market strategy that incorporates:
When you have completed “Agile Market Strategy for Business to Business Products" you will:
Each of the eighteen lessons has a:
The primary focus is on business-to-business but it can also be used for business to consumer.
The course includes a downloadable PowerPoint Workbook template for you to do your exercises and build your plan.
Distinguished Professor of Product Management and Marking
David Fradin was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market and later became the Apple /// Business Unit Manager at the same level as Steve Jobs. He is the author of "Building Insanely Great Products," "Organizing and Managing Insanely Great Products," and the Wiley published "Successful Product Design and Management" all available now on Amazon. He has trained companies such as Cisco on these topics worldwide. His mission is to help products succeed.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
