All communication is persuasion! This course teaches you to communicate well and persuade effectively.

Learn to communicate well and persuade effectively!
Every time you communicate, you are working to persuade people. Even in social settings, you are persuading people through your style of communication and the emotion you carry with it. There are many reasons why we communicate – to inform, to share viewpoints, to educate, and to sell. Communication expert Barbara Evers believes all types of communication are in fact forms of persuasion.
There are many tools available to you as you communicate. It’s critical to be aware of them and use these techniques purposefully. In this course, Barbara walks you through ways to make the most of opportunities to communicate and persuade. She focuses on methods you can use to encourage your audience to listen and believe what you are saying.

Powering Productivity, One Brain at a Time!
Combining TV-style video production with modern graphics and animation, Bigger Brains courses are popular with both learners and training professionals around the world. Our top teachers and subject matter experts have real-world experience and create the most realistic and comprehensive training courses possible. Bigger Brains courses are built in a unique “Teacher/Learner” style, featuring two people on camera to recreate some of the interactivity and physiological benefits of classroom training, including dialogue, humor, and practical use case examples. This Uniquely Engaging™ video-based format is more enjoyable and more effective than traditional eLearning formats.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.