Learn The Four Powerful Pillars To Developing A Cohesive and Authentic Authority Brand.
In this course, you will learn the building blocks of how to kick start your personal brand as an expert from the ground up and on a minimum budget.
You will begin this course by understanding the purpose of personal branding, how to build a powerful personal brand, and the primary pillars for building a solid brand.
Then you will refine and harness your expertise to appear as a credible source of information rather than presenting yourself as an unprofessional hobbyist.
Then you will walk through specializing and niching down your expertise. You will understand your client's pain points and develop an expertise proposition that serves a specific group of audiences with a specific aim and desirable outcome.
Your next step is to develop your first low-entry educational product be it your first book or online course, and with this single but critical step, you will position yourself as the authority brand of your field of expertise, drive social proof around your brand and attract business opportunities.
Once you are clear about your audience and brand positioning, you will develop your brand visual presentation with a look that fits your personality, expertise, and values.
You will learn through real-life examples how different experts leverage the power of brand archetypes, colors, typography, and themes to reflect a cohesive brand image and attract loyal clients.
You will also learn how to craft a professional bio that makes you look like an expert in your field. This powerful step will make you stand out and differentiate your brand from the rest in your field.
At the end of the course, you will kick start your social media presence, communicate your engaging message, and offer value to a group of audience and potential clients.
You will generate tons of content ideas for your YouTube channel, structure your videos like an expert, and develop the courage to publish your content.
This course is for starting experts struggling with kick-starting their personal brand and lacking the process or blueprint for building an authentic personal brand.
Throughout this course, you will learn practical strategies, steps, and tools to build your brand from the ground up and on a minimal budget.
This course is not about getting more subscribers or followers on social media. It is not about how to become an influencer or a public figure. In this course, you won't learn about all the small tactics of social media tools such as Instagram and TikTok.
This course is for serious experts looking to represent themselves professionally, establish themselves as experts in their fields, and generate revenue out of their expertise while building an authoritative brand.
If you are ready to become the go-to expert brand in your field, then this course is your best guide. Enroll now, and I will see you on the inside.
Branding & Marketing Strategist
Nour Boustani is a well-rounded individual with extensive experience in digital marketing and entrepreneurship. During his childhood, Nour was exposed to the industry, enabling him to hone in on imperative skills and become an expert in his field. He got involved in his family business at the young age of twelve, manufacturing candy. Since 2006, Nour has immersed himself in his professional development, starting with his strategic relocation to Shanghai, China. Over the years, he has studied visual communication, design, trading, and marketing. Being based in the epicenter of commerce, Nour has had the opportunity to collaborate with brands from all ends of the spectrum, from enormous corporations to small businesses. Currently, Nour combines all of his valuable knowledge and impressive background to empower others in building their brands. He instills crucial techniques and a calculated approach to ensure his students have the key to creating a lucrative and long-lasting business. Nour emphasizes the power of education, which is why he has framed his courses and teachings in a comprehensive and affordable way. He operates on the notion that everyone should have access to tools that may lead them to a better future.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
