Set Up Native Advertising Campaigns on Outbrain, Taboola, Verizon Media, Revcontent & MGID Within a Few Hours.
At the beginning of this course, I will introduce you to Native Advertising. If you haven’t run native ads in the past, you will find this information quite useful, as you will learn why so many digital marketers have started shifting their efforts towards this form of online advertising. More specifically, you will learn: What Native Advertising Is; The Reasons Behind This Immense Adoption; The Types of Native Ads; Strategies & Tactics; Guidelines & Best Practices; Marketing Objectives You Can Achieve; How To Measure Success; How To Optimize Campaigns Based on KPIs; Data-Driven Attribution Model; Comparison of The Top Native Advertising Platforms; and How To Run Programmatic Native Ads.
After covering the fundamentals of Native Advertising, I will show how to create and manage native advertising campaigns on the world's leading native advertising platforms: Outbrain, Verizon Media, Taboola, Revcontent and MGID.
Who Is This Course For?
This course has no pre-requisites and it is suitable for anyone wanting to gain comprehensive knowledge of native advertising, whether they have no experience in the field or already run native advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of native advertising. Therefore, it is ideal for: Digital Marketing Professionals, who have heard about native advertising and wish to grow their skills further to advance their career; Online Advertisers, who currently run native ads and want to improve the performance of their campaigns; Professionals with Traditional Marketing Background; Sales, PR, Communication, Creative & IT Professionals; Entrepreneurs & Business Owners, who would like to discover the full potential of native advertising and take their business to the next level.
Why Take This Course?
Alex Vasileiadis is a data-driven digital marketing professional with years of in-house and agency side experience. Over the last decade, he was trusted to manage millions of dollars per year in online advertising campaigns for businesses in both the B2B and B2C spaces across several industries such as Financial, Travel, Real-Estate, Automotive, iGaming, Retail and many more. He has also helped companies operating in difficult niches that are subjected to a lot of regulations succeed in online advertising. In addition to that, he helped several multinational corporations successfully run campaigns in more than 20 different countries including the US, UK, Spain, France, Italy, Canada, Russia and United Arab Emirates, to name a few.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
