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Courses/Business/Sales skills

Maximum Sales Minimum Selling

The 7 Steps To Opening Doors And Closing Sales

Created byLen Foster
4.5
(12 reviews)
IntermediateUpdated Jun 25, 2026
Maximum Sales Minimum Selling

What You'll Learn

check_circle1) Prospecting Create a prospect avatar for your ideal prospect both male and female. This is something that won’t happen in ten minutes but every second you spend creating your perfect avatars will be time very well spent.
check_circle2) Preparation The main lesson to be learned her is that lack of preparation can cost you dearly. I show you in the course many ways you can discover vital information about your prospects. Information you can take into a meeting to help you win the sale and do so on terms favourable to you. Again always keep notes on how you did at the meeting for reflection and improvement.
check_circle3) Building Rapport Fact: People do business with people they like. So by making yourself likeable you increase the chances of getting a yes from your presentation. My routine. Take a card (say post card) and list the things you will need to do to make good rapport with your prospect/s e.g. smile, a good hand shake, turn off your phone, make notes as you go along etc. Carry this card with you to all meetings and then later score how well you did on a scale of 01-10. The more you practice the better you’ll get.
check_circle4) Qualification Form a list of relevant open questions that will get your prospect to reveal if they are truly a fit for what you have to offer. Remember, qualifying prospects out is just as important as qualifying them in. Make this one of your key objectives in this module.
check_circle5) The Sales Presentation The main thing I want you to learn from this module is that your sales presentation is all about what you can do for them. Don’t get carried away listening to your own voice. Make a strong point loaded with benefits then ask if anyone has questions on what you’ve just said. That way you are answering questions on part of your presentation that could just seal the deal. Don’t talk too much. Remember the film Jerry Maguire when Rene Zellweger says “you had me at hello”
check_circle6) Closing The Sale If you’ve done your job properly up to this stage closing or “asking for the business” is not as hard as some would have you believe. In the course I give you several ways to close the sale and want you as best you can commit these to memory so that when comes the time you’ll know exactly which close to use. Yes it will take practice but the people that practice usually are the ones that get results on a consistent basis.

About This Course

This course is designed for people who find it hard to sell. I want to show you that as long as you go about it the right way, selling can be a simple and rewarding process.

There are 7 stages of the sales process and I break all of the stages down into easy to understand and easy to implement video tutorials contained in modules 1 to 7. All you need to do is go through the modules in the order I present them in and you’ll be fine.

Module 1 explains the critical value of talking to the right prospects. That is prospects that are both interested in your offer and are likely to buy. If you're selling hats and they want shoes it’s going to be a tough day.

Module 2 is all about preparation. So many sales are lost through a lack of preparation. So many potential clients reject you because they think you don’t know what you’re talking about. Module 2 will show you how to prepare properly and increase your chances of winning the business.

Module 3 – Rapport! So many people tell you “you have to build rapport, do that and half the battle's won.” The main problem is… that nobody actually tells you HOW to build rapport. Well, in module 3 I tell you exactly how to build rapport. How you can make prospects your new best friends that are more than happy to buy from you.

Module 4 explains the critical importance of using open questions to find out your prospects' wants, needs and pain points. Open questions allow you to qualify a prospect in and qualify them out as well so that you don’t waste time on tyre kickers when you could be talking to prospects of a much higher quality.

Module 5 shows you what you should do to get the most out of a sales presentation. How to easily present like a pro and feel confident and in control when you are presenting. I give you a presentation “Do’s” and presentation “Don’ts.” If you present using a flip-chart I give you a simple way to never be worried ever again that you’ll forget something important in your presentation.

Module 6 – so many people get closing completely wrong. For starters, ‘they’ have only 1 close that they use for pretty much every sales opportunity that comes along. In module 6 I give you several different closes that mean you can adapt a close to the situation at hand. Again I stress that you need to practice these closes until you know them like the back of your hand. That might seem like a lot of work but it will pay you back many, many times over.

Module 7 – in the old method of selling (pre-internet and social media), sales trainers would more than likely make sure that you had a comeback for every objection raised. In today’s marketplace, dealing with objections is so much more than memorising a bunch of comebacks.

Let me let you into a secret! The better you’ve done your job on steps 1–6, the fewer objections you will get and the ones you do will be easier to deal with.

Hope you enjoy this course and we can speak soon…

Your Instructor

Len Foster
Len Foster

Trainer in The Art and Science of Generating Profitable Business for my Customers

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star12 reviews

My name is Len Foster and I have taught my sales system to thousands of people with great success. I have spoken at Universities, colleges, in workshops etc. You get the picture. I’ve written four books on business related subjects including Maximum Sales Minimum Selling which managed to get to the #1 spot on Amazon in the UK and the USA in 2016. Everything I teach is practical (what works for me) not theory. Anyway, enough about me – this is what I do… I HELP PEOPLE IN BUSINESS TO UNDERSTAND THAT GENERATING NEW BUSINESS IS NOT AS HARD AS PEOPLE MAKE OUT. AND GETTING PROSPECTS TO SAY YES IS MUCH EASIER THAN THEY THINK… When I first meet a new group of students I ask them a few simple questions…  Do you struggle to consistently generate new business and get new customers?  Do you have a clear vision for you and your company?  Do you want to build a large client base but don’t know how?  Do you feel in control of any sales situation? Usually I get something like a 90% no as their answer… At the end of the training I ask some similar questions to the first set but with a slight twist. I ask something like.  Do you think you now have the skills to help you generate new business and gain more customers?  Is your vision for you and your company clearer now?  Would you say you now have the tools to build a large client base?  On a scale of 1 – 10 do you feel you could control a sales conversation? My results speak for themselves. All you have to do is look me up on Linkedin and go to the recommendations section and you’ll see what I mean. These testimonials are from real people who have attended and benefited from my training. My online video training provides a SEVEN STEP sales process. That means you have a sales system that you can easily follow without forgetting anything at all. My training differs from most in that I give you the “what you should do” “why you should do it” then I give you the thing that’s missing from most training. The “how to do it” ONE WORD OF WARNING… The course material only works if you do. Let there be no doubt about that. You need to watch the videos, make notes, and then implement what you’ve learned.

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

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What Students Are Saying

4.5
Student's Choice
12 reviews

Frequently Asked Questions

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