Strategies, Challenges, and Insights in the Business of Sports
This extensive course delves into the multifaceted and dynamic world of sports accounting, providing accountants with the expertise required to navigate the unique complexities and challenges associated with the financial aspects of sports organizations. The course covers a wide range of topics, from the foundational principles of sports accounting, the impact of COVID-19, financial management in professional sports, the role of public image and legal disputes, to the nuances of insurance, cybersecurity, and strategic planning in the context of sports entities. Participants will gain an in-depth understanding of the intricacies involved in sports accounting, including revenue streams, expense management, budgeting for events, and the significance of brand management and public image in the financial success of sports teams.
Key Topic Discussed:
Fundamentals of Sports Accounting: Exploring the mechanics, partnerships, and ownership structures unique to the sports industry.
Revenue Streams in Sports: Understanding diverse income sources including merchandising, sponsorships, and leasing of multipurpose arenas.
Impact of COVID-19: Analyzing the pandemic's effects on the financial dynamics of sports organizations.
Differences from Business Accounting: Distinguishing sports accounting practices from traditional business accounting methods.
Financial Management in Professional Sports: Investigating factors influencing financial success beyond championships, including draft picks, player movement, and coaching strategies.
Budgeting and Cost Management: Mastering the art of budget planning and monitoring for sports events and organizations.
Insurance and Risk Management: Navigating the complexities of insurance policies, coverage, and risk management in sports.
Cybersecurity in Sports: Addressing the importance of protecting sensitive player information and financial data.
Brand Management and Public Image: Evaluating the impact of brand value, public image, and legal disputes on financial reporting and sponsorships.
Strategic Planning in Charitable Organizations: Understanding financial management, governance, and success measurement in charities associated with sports teams.
Challenges in Sports Travel and Athlete Wellness: Discussing the financial aspects of sports travel, event planning, and the growing focus on athlete wellness programs.
Applying CAS 315 in Sports Context: Implementing auditing standards specific to the sports industry to ensure accurate and reliable financial reporting.
Ari Shulman is a Director, Business Applications and Technology at Hockey Canada and a Chartered Professional Accountant (CPA Canada). Completed: Graduate Accounting Diploma at McMaster University, Master of Business Administration - MBA at McMaster University, and Bachelor of Arts (B.A.) at The University of Western Ontario.
Host
I have over a decade of multimedia experience as a desktop publisher, Livestream producer, PA announcer, webcast director, professor, emcee, and more. I am a radio broadcasting graduate with additional coursework in political science and journalism. I gained critical knowledge while shadowing veteran broadcasters. I have extensive training in creative writing, current affairs, freelancing, and story structure. I have crafted current affairs interviews with Justin Trudeau, Romeo Dallaire, Ed the Sock, Kenny and Spenny, and Mike MacDonald. I love working as a creative storyteller and having conversations with people from all walks of life. My goal is to connect with diverse voices and to foster discussions on complex issues while striving to make the conversations as accessible and inclusive as possible.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
