Build a lasting professional identity by mastering strategy, storytelling, and digital influence in an attention-scarce world.
This course provides a comprehensive framework for building a professional personal brand from the ground up. It covers the essential mindset, strategic positioning, and practical communication tactics needed to stand out, influence your audience, and foster meaningful relationships without relying on quick-fix hacks or vanity metrics.
Soft Skills Trainer
I am a management consultant and trainer specializing in key soft skills. I design and deliver training courses, collaborating regularly with some of the most prestigious professional schools in Italy. I am also the founder of IL MIO VALORE Academy, a learning ecosystem where individuals can enhance their skills. In the past 5 years, more than 90.000 students joined my courses. As a management consultant, I know that many of my clients have already worked with other professionals but have not achieved the expected results. I have been lucky to work with highly complex companies—such as Toyota, Samsung, Roche, Timberland, Johnson & Johnson, Caterpillar, Lamborghini, and Gruppo Generali, to name a few—as well as with small entrepreneurs whose names are well known only within their specific industry. In every project, I strive to bring the same level of commitment, regardless of the organization's size or brand recognition. Today, I work with anyone who is eager to improve their communication—both as an individual and as a business—through a professional development journey. The only difference compared to when I started is that now I’m older. And that’s one problem I still haven’t figured out how to solve.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
