Subtitle: Navigating the Latest Strategies and Tools for Successful Business Growth on LinkedIn

The "Mastering LinkedIn for Business Development: 2024 Update" course is tailored for professionals seeking to effectively use LinkedIn for business growth. This program offers a comprehensive approach to enhancing your LinkedIn presence, focusing on strategies for creating a value-centric profile, mastering social listening, crafting engaging content, initiating targeted conversations, and leveraging referrals to increase credibility and sales opportunities.

Guiding Professionals to Leverage LinkedIn, Sales Navigator, & ChatGPT to Start Trust-Based Conversations without Being Salesy
Brynne Tillman teaches professionals how to leverage LinkedIn to start trust-based conversations without being salesy. Brynne’s authentic approach to social selling has led her to receive a LinkedIn Top Voice in multiple categories. She is a best-selling Author of the LinkedIn Sales Playbook and is most proud of the sales results she and her team have enabled their clients to achieve.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.