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Courses/Marketing/Copywriting

Master Copywriting With The 12 Step Formula

In this course you will learn how to do sales copywriting using the 12 step copywriting formula. Very useful for writing your own online ads, sales pages, and more!

Created byStuart Oden
5.0
(1 reviews)
IntermediateUpdated May 14, 2020
Master Copywriting With The 12 Step Formula

What You'll Learn

check_circleHow to get the reader's attention
check_circleHow to create desire in the reader
check_circleHow to encourage the reader to make a purchase with you
check_circleHow to add a sense of urgency so they ACT NOW

About This Course

This course is a hands-on, step-by-step guide to writing a powerful sales letter using proven copywriting techniques. You'll follow along as I create a complete sales letter from scratch, explaining each part of the 12-step copywriting process in real time. Whether you're a beginner or just looking to sharpen your skills, this course will help you learn by example.

You'll discover how to grab attention, build trust, highlight benefits, and create a sense of urgency—all while keeping your message clear and compelling. By the end, you'll be able to write your own sales letters that persuade readers and drive results.

Your Instructor

Stuart Oden
Stuart Oden

Veteran Digital Marketer And Lead Generation Powerhouse

menu_book4 courses
star17 reviews

Over the past 10 years, I've been perfecting the art of digital marketing. I'm a do-it-yourself kinda guy, which means that I am OBSESSED with learning the most effective way to nail down every single step of the digital sales process. That said, my courses specialize in two things: sales and marketing. In my opinion, these are the two most important aspects of business for a very simple reason: I don't care what business you're in, you need to make sales. And in order to make those sales, you need to do some marketing. It is my honor to be able to post these courses here for you to learn from. I have consolidated all of the knowledge, experience, and practical application of my favorite strategies into simple-to-understand, no-nonsense courses. If you have any questions about any of the material in one of my courses, please feel free to email me at stuart.oden@gmail.com Thanks and have a blessed day.

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.

What Students Are Saying

5.0
Student's Choice
1 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.