A Step-by-Step Guide To Market, Grow And Scale Your Small Business From The Ground Up.
This course is designed for small business owners, entrepreneurs, and marketers who want to learn how to develop a strategic approach to marketing their products and services. In this masterclass, you will learn how to think like a marketing strategist and develop a customer-centric unique selling proposition that sets your business apart from the competition. You will also learn how to position your brand to your target audience, create a clear and connecting unique selling proposition, and compete with product differentiation.
The course will cover various topics, including designing a marketing pitch for your products, building the marketing within your product, presenting and polishing your brand visually, bundling and offering your products to your customers, and distributing your product to the marketplace. You will also learn how to plan for your marketing and sales funnels and systems.
By the end of this course, you will have a comprehensive understanding of how to develop a strategic marketing plan and execute it to achieve your business goals. You will be able to create a compelling brand message that resonates with your target audience, drive sales, and grow your business.
Branding & Marketing Strategist
Nour Boustani is a well-rounded individual with extensive experience in digital marketing and entrepreneurship. During his childhood, Nour was exposed to the industry, enabling him to hone in on imperative skills and become an expert in his field. He got involved in his family business at the young age of twelve, manufacturing candy. Since 2006, Nour has immersed himself in his professional development, starting with his strategic relocation to Shanghai, China. Over the years, he has studied visual communication, design, trading, and marketing. Being based in the epicenter of commerce, Nour has had the opportunity to collaborate with brands from all ends of the spectrum, from enormous corporations to small businesses. Currently, Nour combines all of his valuable knowledge and impressive background to empower others in building their brands. He instills crucial techniques and a calculated approach to ensure his students have the key to creating a lucrative and long-lasting business. Nour emphasizes the power of education, which is why he has framed his courses and teachings in a comprehensive and affordable way. He operates on the notion that everyone should have access to tools that may lead them to a better future.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
