Learn the fundamentals of marketing funnel and implement it in your business
Welcome to "Marketing Funnel Fundamentals for Small Businesses". Learn how to effectively attract, engage, and convert customers, and build lasting loyalty in today's dynamic market.
The traditional marketing funnel has evolved. This course moves beyond linear models like AIDA to explore the modern consumer journey and the crucial loyalty loop. Understand how customers interact with your brand at every touchpoint, from initial awareness through post-purchase advocacy.
Key topics covered include:
By the end of this course, you'll have a solid understanding of marketing funnel principles and practical strategies to implement, manage, and optimize your funnel, ensuring your small business thrives through predictable growth and strong customer relationships. Gain the knowledge to build, manage, and improve marketing funnels that drive conversion and build lasting customer relationships.
Course Instructor/Entrepreneur
As an Asian American, Vivien is acquainted with Eastern & Western culture through her bi-cultural background. With over 10+ years of working experience as an language professional, internet marketer, and content creator, Vivien shares her skills and business knowledge as a course instructor.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
