Marketing is a vital function in any business, far beyond just advertising. This course offers a comprehensive introduction to marketing principles—from identifying customer needs to developing products and executing strategic marketing plans. Students will explore the evolution of marketing, including today’s dynamic landscape shaped by digital tools and social media.
Through a mix of theory and practical application, the course covers the marketing mix, research methods, strategy development, and consumer decision-making. By the end, students will be equipped to understand and apply marketing concepts in real-world business settings.
Moez is a professional coach dedicated to helping individuals and employees reach their optimum potential. He graduated with MSc in International Business from University of Hertfordshire, UK and has a Certificate in Human Resources Management from University of Alberta, Canada. Moez specializes in Performance Training and has worked in various capacities including Human Resource Consultant and OD Trainer for small and mid-sized businesses. He has over a decade of multifaceted experiences of working in private, public, social services, and non-profit sectors. Moez also has international work experiences, and is knowledgeable about Career Development, Human Resources, and Corporate Training. Some of his areas of focus and interest are: Recruitment, Training, On-boarding and Off-boarding, and Career Planning. In addition, Moez has worked in academia as a Lecturer where he taught various courses under Human Resources and General Management streams. He has also written several articles on topics related to Human Resources and Professional Development, and enjoys coaching and working with Human Resource Professionals to analyze, discuss, and tackle business challenges facing organizations today, as well as with individuals to manage their life-long careers and achieve success.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
