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Courses/Marketing/Digital Marketing

Marketing 101 - Top Five Marketing Mistakes Businesses Make

What is the difference between a marketing campaign that delivers average results, and one that boosts profits and changes your bottom line? (hint: the keys to effective marketing are in this course).

Created byBigger Brains
4.6
(16 reviews)
IntermediateUpdated Jan 2, 2025
Marketing 101 - Top Five Marketing Mistakes Businesses Make

What You'll Learn

check_circleAvoid “Average Joe” mistakes
check_circleRecognize hot buttons and activators
check_circleDefine the Educational Spectrum and its role in the “Right Place – Wrong Time” mistake
check_circleDiscuss methods to reach future buyers

About This Course

Learn the difference between a marketing campaign that delivers average results, and one that boosts profits and changes your bottom line

Many marketing strategies are an absolute failure because they fail to deliver what really matters: results. How many ads do you see each day that you don’t even notice? How many ads do you completely ignore?

In this course, Rich Harshaw explains his famous statement, "Everything You Know About Marketing Is Wrong", and gives in-depth suggestions for businesses to revamp their marketing strategies in order to achieve superior results.

Your Instructor

Bigger Brains
Bigger Brains

Powering Productivity, One Brain at a Time!

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star3,794 reviews

Combining TV-style video production with modern graphics and animation, Bigger Brains courses are popular with both learners and training professionals around the world. Our top teachers and subject matter experts have real-world experience and create the most realistic and comprehensive training courses possible. Bigger Brains courses are built in a unique “Teacher/Learner” style, featuring two people on camera to recreate some of the interactivity and physiological benefits of classroom training, including dialogue, humor, and practical use case examples. This Uniquely Engaging™ video-based format is more enjoyable and more effective than traditional eLearning formats.

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.

What Students Are Saying

4.6
Student's Choice
16 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.