Learn How to Shine the Spotlight on YOU and YOUR Business
Tired of blending in while others get all the attention? This course is your step-by-step guide to standing out in the marketplace without spending thousands on advertising. Make Media Matter shows you how to gain media exposure, build credibility, and drive traffic by positioning yourself as the go-to expert in your field—no prior experience or PR team needed.
Over three powerful pillars—Mindset, Mapping, and Message—you’ll learn how to overcome self-doubt, craft a compelling story, and confidently pitch to the media. By the end of this course, you’ll walk away with a media strategy, real outreach materials, and the tools to build long-term visibility and impact for your brand.
Helping business owners, entrepreneurs and professionals get clear, get known and gain credibility to drive traffic and generate more sales.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
