Master the behavioral biases that sabotage financial plans and learn how to guide clients toward better decisions.
If you have been a practitioner for any length of time, you know that there is often a difference between what clients should do and what they actually do. Have you ever wondered why that is? In this course, we will explore how we make decisions with less-than-perfect information. Through real-life examples and case studies, we will examine common behavioral biases and how to deal with them.
The course examines the hidden cognitive and emotional biases that drive financial decision-making across every phase of an individual's life. From early wealth accumulation to the critical transition into retirement, psychological traps such as overconfidence, loss aversion, and anchoring can severely derail even the most carefully constructed financial plans.
By exploring the foundational concepts of behavioral finance applied to the traditional lifecycle model, this overview illuminates how specific cognitive biases uniquely manifest during different age brackets and financial milestones. Understanding the psychological underpinnings of financial behavior reveals the root causes of irrational choices and emotional triggers. This exploration provides a comprehensive framework for recognizing these mental hurdles, mitigating their impact, and fostering more resilient, objective financial strategies designed to succeed throughout the entire lifecycle journey.
Who Should Attend:
CPAs and financial advisors who want to know more about basic behavioral finance biases exhibited by investors.
CPA, CFP, CLU, CPCU, MST, MBA
David Peters is the Founder and Owner of Peters Professional Education in Richmond, VA. He is registered with the U.S. Securities and Exchange Commission (SEC) as an Investment Advisor Representative (IAR) with Peters Financial LLC. He brings over 20 years of experience in financial services, including three years in the hedge fund industry and six years in insurance. David was the first Chief Financial Officer of Compare.com, where he served for more than three years. He holds four master’s degrees, contributes frequently to professional publications, and is a nationally recognized CPE instructor and discussion leader for Surgent seminars and a former instructor for Don Farmer. David received the AICPA Outstanding Facilitator Award in 2021, 2023, and 2024 as well as Surgent's Outstanding Discussion Leader awards in 2019 and 2022. He also co-authored the Virginia CPA Ethics course in 2018, 2019, and 2020, which is a requirement for all CPAs licensed in Virginia. Through Peters Professional Education, David is the author and instructor for over 125 recorded on-demand CPE courses and leads private trainings, in-person tax seminars, and quarterly live tax update webinars. His areas of instruction include accounting, finance, insurance, financial planning, and ethics, and he regularly teaches professionals across the United States.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
