Referrals Strategy
Referrals are one of the most powerful and cost-effective ways to generate new business—but many companies miss out by lacking a clear strategy and consistent approach. This course is designed to help professionals create a focused, actionable referral system that delivers real results.
You’ll learn how to develop a referral strategy, build strong relationships, and maintain the discipline needed to keep your referral efforts active and effective over time. Whether you're in sales, marketing, or leadership, this course will help you turn referrals into a reliable growth engine.
Labelled ‘Mr Network’ by The Sun, Andy Lopata was called ‘one of Europe’s leading business networking strategists’ by the Financial Times and ‘a true master of networking’ by the Independent. A very experienced international speaker, Andy is the author of three books on networking, has been quoted in a number of other business books and is regularly quoted in the international press. His fourth book will be published by Bloomsbury Publishing in 2019. Andy is a Fellow of the Professional Speaking Association (PSA) and of the Learning and Performance Institute and a Master of the Institute for Sales Management. He is also one of just 23 recipients of the PSA’s top honour, the ‘Award of Excellence’.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
