Master effective communication skills for the longevity economy. Build trust, ask high-impact questions, and convey empathy to create lasting client relationships and drive business growth.
Part II of the Leadership in the Longevity Economy series builds on the foundations laid in Part I. It focuses on practical applications for client engagement, inclusive practices, marketing strategies, and self-awareness tools. Participants will deepen their skills in building rapport, leveraging social media, understanding diverse communities, and applying insights to better serve the 50-plus market.
Join Dr. Amy Dupree as she illuminates the critical role of emotional trust in the longevity economy. You'll discover how to establish immediate rapport and cultivate trust that lasts a lifetime by:
The course further explores the transformative power of a clear purpose, guided by Fraser Pajak. Gain insights into:
Laurie Renton then introduces the Enneagram, a powerful tool for self-awareness and understanding others. Learn to leverage this ancient wisdom to:
Finally, Dr. Tim Johnston provides invaluable guidance on fostering inclusivity within your business, emphasizing the unique needs of the LGBTQ+ older adult community. You will learn to:
This course is an indispensable guide for leaders committed to building businesses that not only thrive but also meaningfully contribute to an age-friendly world, ensuring every individual feels welcomed, acknowledged, safe, and respected.
Age-Friendly Business® has been a leader in education and training since 2003, helping professionals and businesses excel in the rapidly growing age 50+ market. Through our internationally recognized courses and programs, we provide practical insights, proven strategies, and pre-approved Continuing Education credits. Our courses blend research-based knowledge with real-world applications, preparing professionals to engage ethically and effectively with maturing clients and customers. With over 50 modules spanning health, law, trends, leadership, and business growth, Age-Friendly Business® provides the tools, resources, and confidence to elevate client trust and deliver meaningful value in today’s $15 trillion longevity economy.
President of Fraser Pajak Consulting
Fraser Pajak is the former CEO and board chairman of QuEST Forum, a non-profit organization dedicated to improving the quality of products and services delivered to customers of information and communication technologies (ICT). Fraser has over 30 years of experience in the ICT industry, having served as VP of National Service Infrastructure Support for TELUS Communications, where he directed a team of over 1,200 of the most highly skilled technical people in Canada. Fraser’s team took care of incident management, escalation, resolution, root cause analysis, change management, and service performance for the wireline, wireless, internet, and TV networks and data centers across Canada. In his spare time, Fraser likes spending time with his wife Maggie and their four children, as well as flying his airplane, snowboarding, and waterskiing. Fraser is an investor and active partner in the Vancouver-based 33 Acres Brewing Company, voted best brewery in B.C. for 2018.
President & Founder of LifeBridge Strategies
Amy D’Aprix is an internationally respected expert on lifestyle issues relating to retirement, aging, caregiving, and family dynamics. With a Ph.D. in Social Work, “Dr. Amy,” as she is affectionately known, provides down-to-earth, practical and professionally informed guidance on life transitions to individuals, professionals, and organizations. A compelling, pragmatic, and inspirational speaker and coach, Dr. Amy has addressed thousands of Financial Advisors and their clients across North America. She has consulted for the financial industry and trained advisors for over 20 years, providing sound guidance in navigating life transitions to ensure the success of overall life goals and financial plans. This passion is reflected in Trusted Advisor of Choice, a program for financial professionals to better understand their clients’ concerns, and LifeMap, an exclusive membership site to help advisors’ clients proactively prepare for the life transitions they face.
Managing Director of Greyafro Marketing
I’m Julian, a Marketing Consultant who specializes in helping businesses understand and target the ever-growing over-50s population. I have over 25 years of experience in multiple industries across marketing disciplines at brands including Nationwide, Experian, Warner Leisure Hotels, Viking Cruises, and Royal Bank of Scotland, covering everything from planning and executing communications activity to market sizing and opportunity assessment. I have a track record of helping businesses target older adults profitably. I will use this experience to help you and your business grow, whatever your challenge. Greyafro is also a Theo Paphitis #SBS Winner (March 2020).
Founder of LR Coaching & Leadership Development
She was the founder and CEO of LR Future Insurance and Investments, which opened its doors in Yorkton, Saskatchewan in 1994. As a business owner, Laurie’s vision of building valuable relationships with both clients and internal team members was where she began incorporating personal values, personalities, and visions for the future in all areas of her clients’ lives, not just the resource of money. Laurie’s love of her community led to involvement in Women Entrepreneurs of Saskatchewan, Yorkton Business Improvement District, Women Entrepreneurs of Saskatchewan – Parkland Chapter, Habitat for Humanity – Yorkton, and Economic Development.
Senior Education Advisor at SAGE - Advocacy & Services for LGBT Elders
Johnston is responsible for directing SAGE’s national training initiatives, developing training curricula, and providing consulting services to both aging and LGBT service providers. In addition to training, Tim oversees key national grants and projects, such as SAGE’s National Resource Center on LGBT Aging, the U.S. Administration for Community Living’s Senior Medicare Patrol Integration Project, and elements of SAGE’s National LGBT Elder Housing Initiative.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
