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Courses/Finance/Economics

Leadership in the Longevity Economy Part I

Lead and thrive in the longevity economy. This course equips professionals to innovate, adapt, and drive impactful growth by understanding and serving the age 50+ demographic.

Created byAge-Friendly Business®
5.0
(10 reviews)
BeginnerUpdated Sep 25, 2025
Leadership in the Longevity Economy Part I

What You'll Learn

check_circleExplore the global impact of the longevity economy.
check_circleIdentify key influences of the age 50+ demographic.
check_circleLearn strategies from international age-friendly leaders.
check_circleAdapt business practices to meet emerging disruptions.
check_circleCultivate an attitude of service and community impact.
check_circleUtilize neuroscience for enhanced goal achievement.

About This Course

Designed for professionals who know that growth does not happen by accident. This series blends practical business-building tactics, impactful communication tools, and leadership strategies that strengthen your personal presence and professional edge. Whether you're leveling up your client experience or making a difference in your community, each module helps you sharpen the most important asset you have: you.

Key learning outcomes include:

  • Understanding the global impact and growing influence of the age 50+ demographic on the economy.
  • Insights into the role of leadership in fostering age-friendly business practices and community engagement.
  • Strategies for strengthening personal and professional development with a focus on goal achievement and overcoming self-sabotage, featuring cutting-edge neuroscience from John Assaraf.
  • International perspectives on age-friendly business, workforce challenges, and innovative solutions from experts in Canada, Finland, Portugal, Turkey, and Australia.
  • Lessons in resilience and adaptation from our "Creative COVID Series," demonstrating how businesses pivoted from surviving to thriving during disruptions, highlighting the importance of flexibility, technology, and proactive communication.

This course provides the essential toolkit for anyone looking to understand, adapt to, and lead within the longevity economy, offering practical strategies and inspiring examples to foster both business success and significant community impact.

Your Instructors

Age-Friendly Business®
Age-Friendly Business®
menu_book6 courses
star78 reviews

Age-Friendly Business® has been a leader in education and training since 2003, helping professionals and businesses excel in the rapidly growing age 50+ market. Through our internationally recognized courses and programs, we provide practical insights, proven strategies, and pre-approved Continuing Education credits. Our courses blend research-based knowledge with real-world applications, preparing professionals to engage ethically and effectively with maturing clients and customers. With over 50 modules spanning health, law, trends, leadership, and business growth, Age-Friendly Business® provides the tools, resources, and confidence to elevate client trust and deliver meaningful value in today’s $15 trillion longevity economy.

John  Assaraf
John Assaraf

Behavioral Neuroscience Researcher and Author

They call me The Brain Whisperer—but what I truly do is empower entrepreneurs and business owners to break through their internal limitations and train their brains for the success they’re capable of but haven’t yet reached. Thousands of clients have gone through my programs and have experienced success they only dreamed about. Yes, I’ve written The New York Times bestselling books (translated into 35+ languages), been featured on Larry King Live, Anderson Cooper, Ellen DeGeneres, and appeared in 14 films with icons like Richard Branson and the Dalai Lama. But I don’t share that to impress you. I share it to show you that I’m not someone who rests on past success. I’m obsessed with continuous growth—and I’m driven to work with entrepreneurs, business owners, and professionals at every stage of their development to meet and exceed their biggest goals. Today, I’m the CEO of MyNeuroGym.com, where we use the science of Innercise®—my evidence-based brain training methodology—to show people how to eliminate self-doubt, procrastination, fear, and imposter syndrome. Our programs are designed to rewire your brain so you operate at your highest level without the inner resistance that usually holds you back. My background includes three exits, co-founding RE/MAX of Indiana, scaling it to 85 offices and $4B in annual sales, and launching Bamboo/IPIX, which went public with a $2.5B market cap. But what energizes me most is seeing someone else make a quantum leap in their mindset, their income, and their life. When I’m not guiding entrepreneurs through transformation, I’m home in San Diego with my family enjoying meditation, ocean swims, and creating outrageously spicy hot sauces with some of the world’s hottest peppers.

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.

What Students Are Saying

5.0
Student's Choice
10 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.