Building a profitable website for your business isn't just about being online—it's about making smart, strategic choices. This course tackles the three biggest obstacles to success: targeting the right customers, creating a well-planned website, and choosing the right web designer. Without these elements, your marketing will fall flat and your website won’t perform the way it should.
You’ll learn how to identify your ideal customer, plan content with purpose (not spaghetti), and turn visitors into paying clients. Finally, we’ll show you how to find and hire a web designer who understands marketing—not just code—so your site becomes a tool that drives real results.
Self-taught Narrative (w) and Portrait Artist
Jaeson's marketing expertise, honed over two decades, began with his studies in commercial art and advertising at George Brown College in Toronto. Since starting his website development venture in 1998, he has adeptly combined technical skills with marketing acumen. In 2001, Jaeson founded his company, specializing in marketing strategies for diverse industries like industrial hydraulics and hot dog carts. His approach, focused on leveraging data on customer buying behaviours, has helped clients from startups to established firms in securing substantial contracts and breakthroughs in customer acquisition. Jaeson's firm is renowned for demystifying complex marketing tactics and strategies, making them accessible and cost-effective for his clients. A prolific writer and editor, Jaeson's contributions to marketing content are extensive, ranging from industry-specific articles to comprehensive guides on business operations. His ability to distill complex ideas into engaging content has been a key factor in his client's success. Always forward-thinking, Jaeson continues to innovate in marketing, ensuring his clients stay ahead in their respective fields.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
