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Courses/Marketing/Digital Marketing

How to Write a Kick-ass Blog Post

Drives Traffic, Gets Shared, and Accomplishes Business Goals.

Created byMaddy Osman
4.0
(2 reviews)
BeginnerUpdated Apr 16, 2021
How to Write a Kick-ass Blog Post

What You'll Learn

check_circleUnderstand what defines "quality" content
check_circleLearn several tactics for coming up with interesting blog ideas + creating a system for organizing ideas
check_circleCreate a repeatable process for outlining, drafting, and self-editing content
check_circleFind ideas for incorporating engaging visuals beyond stock photos
check_circleCreate your own brand style guide with examples
check_circleHow to include basic on-page SEO elements to rank in relevant search
check_circlePromotion ideas for expanding reach once content is published

About This Course

I’m sharing the secrets that have helped me land clients and writing positions for companies like Search Engine Journal, Sprout Social, Adobe, AT&T, and more. Whether you’re a beginner or have been creating blog content for a long time, I’ll be sharing a number of resources and processes that can be useful to create quality content, efficiently.

I’ll go through the complete process of writing a truly kick-ass blog post, which includes:

Topic development Research Outlining Finding legal to use images Formatting for the web Drafting/editing Using SEO best practices in your content Blog promotion tactics

Your Instructor

Maddy Osman
Maddy Osman

SEO Content Strategist at The Blogsmith

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star2 reviews

Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automattic, Kinsta, and Sprout Social. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. Learn more about her process and experience on her website, www.The-Blogsmith.com and read her latest articles on Twitter: @MaddyOsman.

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.

What Students Are Saying

4.0
Student's Choice
2 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.