Students will learn the same tips and tricks I used to score major media coverage in publications such as Fast Company, Forbes, Inc., CNN Money and Parents Magazine and even on "Good Morning America".
Have you ever read a magazine, scrolled a website, or watched the news and wondered, “Why are they featuring my competitor — not me?” If so, this course is your behind-the-scenes access to what it really takes to get noticed by the media.
Led by Dr. Amanda Holdsworth, APR — founder of Courses for Communicators — this course shares the same PR strategies that helped her land media features in Forbes, Fast Company, CNN Money, USA Today, Parents Magazine, and even Good Morning America. With 20+ years of experience in public relations, Amanda breaks down her approach using tools that are simple, accessible, and often completely free.
You don’t need to be a full-time PR pro or hire an expensive agency. In this course, you’ll learn how to build your brand’s visibility, establish credibility as an expert, and start gaining real media traction.
PR, marketing and communications skills development
Dr. Amanda Holdsworth, APR, founder of Courses for Communicator, spent close to 20 years as a communications and PR director before becoming a full-time assistant professor and course designer. She initially became a professor because she had a strong desire to help train future communications professionals in the skills she knew they needed, as well as in the ones she had seen hundreds of job candidates lack. The problem? Much of the content Amanda was asked to teach was dated, so she began creating her own courses and trainings centered on things communicators and entrepreneurs need not only in their roles now, but to succeed in their careers tomorrow. Originally from Canada, Amanda now lives in the U.S. with her family. She earned both a Master of Arts in Strategic Public Relations and a Doctor of Education in Organizational Change and Leadership from the University of Southern California. She's earned 24 industry awards for her work in PR and marketing, has spoken at conferences around the world and has been featured in publications such as Forbes, Inc., Fast Company and Parents Magazine. Courses for Communicators programs have been developed and tested by teams of professional communicators before they are officially launched.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
