In this course, you will learn how tell your story through a well-designed and detailed business plan. Topics include the structure of the document, the various components, and examples.
This practical course is tailored for entrepreneurs and business owners who want to craft compelling, effective business plans that clearly communicate their vision and strategy. You'll learn how to tell your business story through structured planning, covering both the financial and non-financial components essential to attracting investors, securing funding, and guiding long-term success.
Key topics include writing an impactful executive summary, organizing your business plan for clarity and persuasion, addressing risks, and incorporating supporting resources. The course also includes detailed walkthroughs of start-up cost and funding analysis, as well as monthly operating projections, giving you the tools to back your plan with strong financial insights.
Lead Instructor, FCPA, FCA
Arun Mathur, FCPA, FCA, LPA has over 35 years of teaching and corporate training experience. He is a retired Partner at Gerald Duthie & Co. LLP, where he provided professional services to a diverse group of clients. Arun is also Owner and Lead Instructor at UltimQuest Knowledge Inc., offering corporate training on improving governance, ethics, internal control, performance measurement and related topics. He provides live and online training through CPA bodies across Canada and Bermuda. Arun served for several years on the Board for HealthForce Ontario Marketing and Recruitment Agency, and was also Chair of the Finance and Audit Committee there and for the Trillium Gift of Life Network. He has served on the CMA Ontario's Review Committee prior to the merger as well.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
