Master proven online strategies to market your accounting firm. Attract ideal clients, build authority, and unlock significant practice growth.
In this course, we will cover proven strategies to attract clients and grow your accounting practice. By applying these strategies, you will position yourself as an authority in your niche.
As you move through this course, you will discover online marketing techniques that have worked for small and mid-sized accounting firms. You will learn how to identify your ideal clientele and develop focused marketing content for your niche.
Upon completing the course, you will be able to design a marketing plan that builds credibility and increases visibility. To achieve these outcomes, Mr. Standil will encourage the use of social media, such as LinkedIn, while Mr. Ranganathan will advocate for CPAs to experiment with Google Ads. All the while, both instructors will emphasize the importance of having a niche focus in your marketing communications, from emails to newsletters and other materials.
Over time, CPAs who are specialists will consistently outperform those who are generalists, and this course will help you identify your unique niche.
Who should attend?
This course is a practical guide for CPAs who want to grow their client base through online and traditional channels of marketing.
Ryan Standil leads seminars about effective written communication. He is a regular speaker at accounting firms, law firms, corporations, and governmental agencies. Ryan attended Western University, in Canada, where he graduated from the Ivey Business School and the Faculty of Law. After graduating, Ryan worked at a law firm in Toronto, focusing on corporate and commercial matters. Today Ryan owns and operates a seminar company, called Write To Excite. Ryan’s mission is to help professionals grow their income by improving their writing. Ryan is a frequent contributor to the leading newspaper in Canada, The Globe and Mail. Unsurprisingly, his columns can be described as “writing about writing.” To read one of Ryan’s columns, please visit https://www.writetoexcite.com/globeandmail.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
