In this course, accountants will learn a start to finish and easy to follow sales framework developed specifically for accountants detailing how to gain new business efficiently.
Business Development Framework for Accountants is a self-paced program specifically designed to help CPAs and accounting professionals master the skills needed to drive meaningful business growth. Sales can be intimidating for many accountants, but this course breaks down the process into a clear, actionable framework that makes selling feel natural and achievable—even for those without a sales background.
With a focus on selling based on value rather than price, this course teaches you how to identify your ideal clients, prospect effectively, secure meetings, and ultimately close new business. Whether you're aiming to grow your client base, advance within your firm, or position yourself as a trusted advisor, this program equips you with the tools and confidence to unlock your full business development potential.
CPA and Sales Evangelist
Ty is a CPA with almost 20 years of experience in both public accounting and sales. Ty worked as an accountant at firms ranging from small to large prior to moving into the accounting technology sector successfully building sales training programs for both Wolters Kluwer and Bloomberg BNA. Working in different areas of the accounting industry, Ty recognized that sales and business development skills are a necessary part of the job of a CPA, but also the most underserved in terms of skill development and training. Ty’s passion is to provide the tools necessary for accountants to not only be successful, but also enjoy business development. Ty has a Bachelor’s degree in Accountancy from Transylvania University in Lexington, KY.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
