LF logo
by learnformula
search
Log in
search
Courses/Marketing/SEO

How To Do Keyword Research For SEO & Ranking On Google

Learn how to do keyword research to rank content on Google using long tail keywords and various tools.

Created byJohn Shea
3.5
(2 reviews)
IntermediateUpdated Jul 21, 2020
How To Do Keyword Research For SEO & Ranking On Google

What You'll Learn

check_circleWhy keyword research is the first thing you should do before producing any content on a website
check_circleHow to use the Google Keyword Planner. This includes seeking out keywords, finding keyword volume, merging keywords, and working with bulk data.
check_circleDoing advanced keyword research and competition analysis with tools such as Long Tail Pro, Majestic, SEMRush, Ahrefs and Moz.
check_circleUnderstanding what Long Tail keywords are and how you can utilize these to create content that generates lots of traffic for your website.
check_circleHow to use additional free sites like Quora, Soovle, UberSuggest, Google Trends and much more to do additional keyword research.
check_circleDetermining commercial intent with your keywords - Learning if your content will encourage others to buy products from you.
check_circleAdvanced competition analysis - Determine if a keyword is worth trying to rank and if it's even possible for you based on the existing competition.

About This Course

In this course we explain why keyword research is a critical first step in achieving results with your content.

Have you have ever produced a blog article and wondered why you were not getting any website traffic?

The simple answer is that your article may not contain keywords people are searching for!

In this course we take you step by step through every step needed to do the proper research needed to find keywords people are actually looking for on Google.

Who this course is for: If you are interested in content marketing or blogging this course is a must-watch! If you have been struggling with content ideas this course will help you discover what people are really looking for online. If you are not willing to spend time analyzing data to determine keyword volume and you have no interest in content marketing this course may not be for you.

Your Instructors

John Shea
John Shea
menu_book9 courses
star55 reviews

I run the online blog No Shame Income where I share what's working for me in the world of online marketing. I started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals. I have experience with Amazon, eBay, eCommerce, Social Media, SEO, Affiliate Marketing, Podcasting, Lead Generation, Landing Page Design, Wordpress & More. I have created all kinds of courses on different topics such as Amazon, SEO and starting your own Podcast.

Doug Cunnington
Doug Cunnington

I am a Digital Marketing Consultant and a Project Management Professional (PMP, certified in 2008 by the Project Management Institute). I write about Search Engine Optimization, productivity, project management, and niche sites. My work has been featured all over the web, including Ahrefs, Empire Flippers, Niche Pursuits, Side Hustle Nation, and more.

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.

What Students Are Saying

3.5
Student's Choice
2 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.