Stop Under-Charging and Over-Delivering
“I don't believe I could charge more for what I do.”
And this is despite spending years in formal accreditation, professional learning and of course, your on-the-job experience. If that sounds familiar, then this course will be valuable.
• Do you struggle to position your value in the marketplace? • Do you feel as if you give away too much? • Has it been some time since you looked at your prices?
If you’re like the majority of professional service advisors who feel that they over-deliver and under-charge, then you’ll want to discover how to position yourself in the market and clearly articulate what you do. You’ll know when it’s time to review your niche – the people you work with and the solutions that you offer.
You’ll also be better placed on how to know your value - and charge what you're worth.
Business Coach and Strategist
Dr Abbie Widin coaches sole practitioners through her coaching business One Extra Zero, and helps them identify their highest potential clients, package their services and set their fees. She also runs a successful boutique consultancy (GTM Co) and designs go-to-market strategies. She helps firms of all sizes find new revenue and margin opportunities among their existing customer base. She helps clients structure their service offer for their A- and B-grade customer groups, and then create a go-to-market strategy to increase conversion. She has an extensive background with senior international marketing & sales roles in blue-chip multinationals such as P&G and Kellogg, and a PhD in medical research from the University of Sydney. She is also a director of both public and private Australian companies.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
