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Courses/Finance/Corporate Finance

How Much is My Business REALLY Worth? Exploring Business Valuation Fundamentals

Master the fundamental principles of business valuation and avoid the common traps that lead to inaccurate pricing.

Created byDavid Petersworkspace_premium
4.7
(10 reviews)
IntermediateUpdated Apr 22, 2026
How Much is My Business REALLY Worth? Exploring Business Valuation Fundamentals

What You'll Learn

check_circleDescribe the factors affecting the value of a business.
check_circleCompare and contrast market value, investment value, bankruptcy value, and going concern value.
check_circleList the key differences between technical and fundamental analysis.
check_circleCalculate intrinsic value using discounted cash flow methods, such as the GGM and the H-Model.
check_circleCalculate intrinsic value using free cash flow.
check_circleCalculate the gains and losses to the buyer or seller in a merger or acquisition.

About This Course

What makes a business valuable? Who determines value? What are the key factors that make businesses valuable? In this course, we explore the different ways to value a business. We will apply foundational valuation and corporate finance concepts to real-world examples in an effort to see what makes up an investment's price.

The course provides a comprehensive exploration of business valuation fundamentals, demystifying the financial mechanics behind what makes a company valuable. It delves into the core methodologies used in the industry, including the income, market, and asset-based approaches. By examining the key drivers of business value, necessary financial statement adjustments, and the impact of market conditions, the course offers a clear, practical framework for analyzing a company's real worth. This deep dive unpacks the nuances of business valuation to ensure a thorough understanding of how to approach mergers, acquisitions, succession planning, or general financial assessments with clarity and confidence.

Who Should Attend:

CPAs and business professionals who want to understand the concepts and theories behind business valuation techniques.

Your Instructor

David Peters
David Peters

CPA, CFP, CLU, CPCU, MST, MBA

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star1,839 reviews

David Peters is the Founder and Owner of Peters Professional Education in Richmond, VA. He is registered with the U.S. Securities and Exchange Commission (SEC) as an Investment Advisor Representative (IAR) with Peters Financial LLC. He brings over 20 years of experience in financial services, including three years in the hedge fund industry and six years in insurance. David was the first Chief Financial Officer of Compare.com, where he served for more than three years. He holds four master’s degrees, contributes frequently to professional publications, and is a nationally recognized CPE instructor and discussion leader for Surgent seminars and a former instructor for Don Farmer. David received the AICPA Outstanding Facilitator Award in 2021, 2023, and 2024 as well as Surgent's Outstanding Discussion Leader awards in 2019 and 2022. He also co-authored the Virginia CPA Ethics course in 2018, 2019, and 2020, which is a requirement for all CPAs licensed in Virginia. Through Peters Professional Education, David is the author and instructor for over 125 recorded on-demand CPE courses and leads private trainings, in-person tax seminars, and quarterly live tax update webinars. His areas of instruction include accounting, finance, insurance, financial planning, and ethics, and he regularly teaches professionals across the United States.

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.

What Students Are Saying

4.7
Student's Choice
10 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.