Small Business Owners: Grow Your Business with Targeted Traffic and Without Expensive Ad Spending.
Guest blogging is one of the most effective ways to get more targeted traffic, more lucrative leads, and yes, more clients -- without spending big bucks on advertising. But without just a few key strategies, it's easy to spin wheels, work hard, and have nothing to show for it ... or worse, delay getting started for months or even years.
Would you like to get exposure to new audiences who would be eager to sign up for your email list...if they just knew you existed? Are you spending a lot of time writing blog posts for a tiny, tiny following?
Have you considered guest blogging but felt overwhelmed by figuring out the process (and it seems to take LOTS of time)? If you answered YES to any of these questions, this course is for you. If you're a small business seeking a big online presence, you'll get the tools and processes you need to make this happen.
What's different about this course? We focus on building a system so getting each guest post will be easier than the one before. You build relationships with host bloggers so your pitch gets a warm welcome and you even get invited to contribute on a longer-term basis.
Target: The course assumes you own a small business and want to grow your business online, ethically, and authentically. You need Internet access and know-how to use Google search basics. Having your own blog is recommended but absolutely not required.
Online Marketing Consultant and Storyteller
Cathy Goodwin holds an MBA from Penn's Wharton School, where she studied finance and accounting. She also holds a Ph.D. in business from UC Berkeley, where she studied marketing and social psychology. Cathy taught in business schools for over 20 years. She now consults with small businesses in the areas of marketing, copywriting and storytelling. You can learn more from Cathy's book, Grow Your Business One Story At A Time, available in kindle version from Amazon. Cathy has lived all over North America, including Alaska and Canada. She now makes her home in Philadelphia with two rescue cats.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
