Boost sales and marketing performance using AI tools to work faster, personalize content, and improve results.
"Generative AI in the Workplace: Sales & Marketing" is designed to help you use artificial intelligence to work faster, smarter, and more effectively in your sales and marketing efforts. You’ll explore how AI can support every stage of your workflow, from prospecting and outreach to campaign creation and message refinement. You’ll see how AI can take on repetitive work so you can focus on strategy, creativity, and results.
Across seven focused lessons, you’ll discover how to research your ideal customer profiles, craft tailored outreach messages, summarize calls, and generate personalized follow-ups. You’ll also learn to produce campaign drafts, test copy variations, and adapt content for different audiences. Each lesson includes ready-to-use prompts that make applying what you learn simple and practical.
By the end, you’ll have a complete prompt toolkit you can use daily to improve personalization, speed up content creation, and maintain consistent quality across your messaging. This experience equips you to enhance productivity, strengthen engagement, and achieve measurable improvements in performance, all while integrating AI smoothly into your existing workflow.
In this course, you will learn how to:
Since 2008, we've taught 2 million learners in over 190 countries, with 200+ courses
Since its formation in 2008, Simon Sez IT has been educating learners with one goal in mind: to make business and technical software simple to learn. The company extensive library of over 10,000 videos across more than 200 courses delivers comprehensive training for the most popular software applications used by professionals worldwide. Courses include training in everyday IT applications, from Microsoft suite of office productivity tools to more niche applications such as QuickBooks, Power BI and many more. Aimed at every level of proficiency, Simon Sez IT courses are designed to give learners the ability to quickly evolve from beginner to advanced, or to drop in at their relevant level and acquire new skills to continue in their development path. Simon Sez IT subject matter experts bring knowledge and practical insights to video-based courses and practice exercises – all designed to help learners immediately apply new knowledge and master learning goals. More than two million learners have relied on Simon Sez IT for its quality and engaging coursework. Student feedback is consistently ranked among the best in the industry, with particular emphasis on the quality, detail and delivery of the course materials. Many indicate that upon completion of a course, they are more confident and proficient in their area of study, and their skills have helped them progress in their careers.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
