Name: Generative AI for Content Production & Multimedia Campaigns
Price: 181 CAD
Rating: 4.9 (9 reviews)

What You'll Learn

check_circleGenerate high-quality images from prompts using Adobe Firefly and apply core prompt engineering techniques.

check_circleCreate AI-powered videos by converting scripts, images, and prompts into animations using Runway ML.

check_circleEdit, brand, and enhance videos faster with AI tools, including object removal, color grading, and timeline adjustments.

check_circleLocalize videos at scale with Synthesia, including multilingual voiceovers and adapted visual assets.

check_circleBuild automated creative workflows using Make to streamline text-to-image and text-to-video production.

About This Course

Welcome to Generative AI for Content Production & Multimedia Campaigns — the practical, end-to-end generative AI (GenAI) course that teaches you exactly how modern studios and creators use AI to produce high-quality visual and video content creation, faster than ever before.

This is the complete generative AI course for creators who want to:

generate stunning images from prompts.
convert scripts and storyboards into video.
add motion to still images.
streamline editing and post-production.
localize videos at scale for global audiences.
automate repetitive tasks across their creative workflows.

Using AI tools, you’ll actually use in real production — Adobe Firefly, Runway ML, Synthesia, and Make — you’ll learn how to produce content smarter, faster, and more efficiently.

Every lesson is short, practical, and designed to give you real-world skills you can use immediately.

What You’ll Learn:

Generative AI Foundations
The origins and evolution of generative AI
Why prompt engineering matters — and how to write prompts that yield high-quality images and videos
How GenAI fits into modern creative workflows
Visual, Image, & Video Production with AI
How to generate production-ready images using Adobe Firefly
Lip-syncing a voice to a face using Runway ML
Turning scripts, prompts, and images into complete AI-generated videos
Adding motion to still images using Runway ML’s motion tools
Editing & Post-Production with AI
Branding and editing videos directly on the Runway ML timeline
Removing objects, correcting issues, and refining visuals with AI
Replacing video segments and adjusting scenes nondestructively
Performing color grading and post-production enhancements with speed
Localization & Personalization
Translating and localizing video using Synthesia
Generating multilingual versions of your video content
Adapting visual assets for new markets using Adobe Firefly
Scaling global creative output without a full production team
Workflow Automation
Introduction to automated workflows using Make.com
Creating Make scenarios that trigger AI tasks
Connecting Runway ML with Make for seamless asset generation
Building automated text-to-image workflows
Building automated text-to-video workflows
Setting up complete creative pipelines powered by AI + automation tools

Real Projects You’ll Complete:

A set of AI-generated images created through expert prompting
A lip-synced character video
A script-to-video project built in Runway ML
A motion-enhanced image sequence
A branded, edited timeline-based video
A localized video with voice + visuals adapted for another market
A full Make + Runway ML text-to-image automation
A full Make + Runway ML text-to-video automation

Who This Course Is For:

Anyone wanting to use AI to accelerate visual and video production
Content creators
Social media teams
Video editors & designers
Marketing teams
Production studios
Educators & online creators

Your Instructor

Paul Ashun

Exploding Your Team's Productivity To Deliver Your Projects On time, On Budget

menu_book23 courses

star372 reviews

Paul is the CEO/Managing Director and Chief Consultant at Pashun Consulting Ltd, author of Scrum Mega Pack AI and Agile instructor and a certified scrum master, experienced senior programmer and coach with experience in international blue chip companies dating back to 1999. That experience includes leading projects for the BBC, General Electric, Oracle, BSkyB, HiT Entertainment (responsible for Angelina Ballerina, Bob the builder and other titles that you love watching with your kids or siblings but won't admit to) and Razorfish. These roles have all involved leadership on a wealth of mobile, internet TV and web software projects.

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

Generative AI for Content Production & Multimedia Campaigns