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Courses/Business/Entrepreneurship

Finding and Evaluating Opportunities

Unlocking the Path to Entrepreneurial Success

Created byAgostino Menna
4.4
(47 reviews)
IntermediateUpdated May 17, 2025
Finding and Evaluating Opportunities

What You'll Learn

check_circleIdentify and evaluate emerging trends and market opportunities.
check_circleUnderstand the role of creativity and the brain in opportunity recognition.
check_circleApply structured thinking to assess business scalability and profitability.
check_circleUse tools and case studies to turn ideas into viable business opportunities.

About This Course

Opportunities are the cornerstone of entrepreneurship, and understanding how to explore and turn them into viable businesses is essential for success. This course will provide you with tools and resources to effectively transform opportunities into profits.

By identifying emerging trends and learning how to approach the market, you will organize your thinking to gain clarity on whether these opportunities have the potential to scale and make money.

Key themes of the course include creativity, idea generation, the brain and opportunity spotting. Through a combination of videos, activities, and case studies, you will receive practical advice on not just dreaming of starting a business, but capturing an opportunity for evaluation.

Prepare to embark on a journey of innovation and entrepreneurship, where you'll learn to recognize, assess, and seize opportunities for entrepreneurial success.

Your Instructor

Agostino Menna
Agostino Menna
menu_book3 courses
star87 reviews

Dr. Agostino Menna is the principle co-founder of KnowQuest Inc., an EdTech startup in Toronto, Canada. He has held various academic positions including Ryerson University, Niagara University, and Niagara College of Applied Arts & Technology. He participated in several incubators including ihub, Spark Niagara, and is most recently involved with ICUBE from the University of Toronto. He is currently an advisor at the Fashion Zone and the Big Leaf Consulting. His research interests are innovation, strategy and agricultural entrepreneurship. He holds a PhD from the University of Toronto.

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.

What Students Are Saying

4.4
Student's Choice
47 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.