Unlocking the Path to Entrepreneurial Success

Opportunities are the cornerstone of entrepreneurship, and understanding how to explore and turn them into viable businesses is essential for success. This course will provide you with tools and resources to effectively transform opportunities into profits.
By identifying emerging trends and learning how to approach the market, you will organize your thinking to gain clarity on whether these opportunities have the potential to scale and make money.
Key themes of the course include creativity, idea generation, the brain and opportunity spotting. Through a combination of videos, activities, and case studies, you will receive practical advice on not just dreaming of starting a business, but capturing an opportunity for evaluation.
Prepare to embark on a journey of innovation and entrepreneurship, where you'll learn to recognize, assess, and seize opportunities for entrepreneurial success.

Dr. Agostino Menna is the principle co-founder of KnowQuest Inc., an EdTech startup in Toronto, Canada. He has held various academic positions including Ryerson University, Niagara University, and Niagara College of Applied Arts & Technology. He participated in several incubators including ihub, Spark Niagara, and is most recently involved with ICUBE from the University of Toronto. He is currently an advisor at the Fashion Zone and the Big Leaf Consulting. His research interests are innovation, strategy and agricultural entrepreneurship. He holds a PhD from the University of Toronto.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.