You'll learn how to set intentions instead of goals and look at your copy, content, technology, social media and team to discover where the gaps and traps lie.
Are your marketing efforts falling flat despite putting out the right message? This course helps you uncover the hidden gaps in your messaging, content, and strategy that could be costing you sales. Instead of focusing solely on ROI, you'll learn how to identify the Cost of Inaction (COI)—the real reason your audience may not be converting.
Through an in-depth exploration of the top 10 marketing gaps, you'll evaluate your copy, content, technology, social media, and team alignment. You'll also learn how to set powerful intentions over traditional goals to drive more meaningful, results-focused marketing efforts. By the end of the course, you'll be equipped to realign your marketing plan and guide it toward stronger, more measurable outcomes.
Business Strategist and Content Marketer
Lisa is a Business Strategist, #1 Amazon Best Selling Author and International Amazon Best Selling Author, Thrive Global Author, Worldwide Speaker, and RN who who takes your business online with excellence. Her strategies and systems help customers connect and become clients, fast! She’s studied under Brendon Burchard, Bo Eason, and Roger Love, and she’s featured in Chapters Bookstore with her first book, Break the Mould. Her second publication, The Beauty of Authenticity, is a #1 Amazon Best seller. Her third publication, Woman Who Illuminate, is a #1 International Amazon Best seller. Her podcast, The Lisa Pezik Show exceeds the industry standard, and she’s spoken about online business in the US, UK, and Canada. Audiences say Lisa has fiery inspiration, contagious energy, and to-the-point strategies. As CouplePreneurs, Eric and Lisa specialize in done for you services online with branding, courses, membership and coaching programs, funnels, websites, events, and summits with their agency Infinite Design House. They also offer SEO, blogs, chatbot development, social media management and lead generation with their Sales Booster Program.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
