Turn Your (Bored) Customers into Brand Fanatics
Why is customer engagement so important?
Engaged customers are loyal customers, and loyal customers bring in more revenue. A large majority of consumers agree that they are willing to pay more for a brand when they feel a personal connection to the company.
But creating that connection is a lot easier said than done! Indeed, most consumers also find brands boring. And even if they don’t, one of the biggest challenges marketers face today is simply getting their customers’ attention in a cluttered information environment.
You don’t necessarily need a massive marketing budget to create and maintain engagement (though every little bit helps of course!). But you do need to understand that your customer doesn’t just have a casual contact with your brand one evening and then spring out of bed the next morning in a frenzy to get what you’re selling.   Â
If that describes your typical customer, congrats! You don’t need this course.Â
For the rest of us, we need a bit of patience and an understanding of what drives our customers as they take their time to get to know us. To help us to get the big picture of this process, this course is built around the classic AIDA Model (Awareness, Interest, Desire, and Action) that has been a mainstay on Madison Avenue for decades. We’ll see how marketers can devise strategies tailored to customers who are currently at each stage of the model. Â
Turn your bored customers into brand fanatics!
Consumer Behavior Expert
A thought leader in marketing and advertising, Michael’s presentations reveal cutting-edge trends in advertising and marketing, branding, consumer behavior, and social media. He creates a visual excursion into the minds of consumers and what influences them to buy. He captivates audiences with the insights he unveils during his interactive keynotes and seminars. In addition to his many articles in the trade press, Michael is the author of Consumer Behavior: Buying, Having, and Being, which is the most widely-used textbook on this subject worldwide. Michael is a Contributor at Forbes.com, where he writes about retailing, consumer behavior and branding. He has spoken to Fortune 500 companies, top advertising agencies, associations and branches of government on six continents -- still waiting on Antarctica!
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