Learn how to utilize the three key types of emails for maximum success.
Email marketing remains one of the most cost-effective digital marketing tools, with some companies seeing returns as high as 4300%. But today’s success requires more than blasting messages and hoping for results. In Email Copywriting Essentials, you’ll learn how to craft strategic, personalized, and persuasive email content that resonates with your audience and drives action—without sounding like a hard sell.
This course covers the three main types of marketing emails, how to match messaging to audience segments, writing compelling calls-to-action, and building a results-driven action plan. It’s designed for marketers, small business owners, and anyone responsible for email campaigns. The course includes six sections, a workbook, and homework to help you apply what you learn immediately.
Using the inbound marketing methodology to attract, convert, close and delight prospects into sales. My passion is helping organizations succeed using online technologies, persuasive copy and a lot of humanization.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
