In this course you will learn how to build an email list, design click-worthy email campaigns, track your results & use data to adjust your strategy accordingly for success.
This class will inform students on the ins and outs of effective email marketing. Together, we will cover all of the basics of email marketing from proper list building to successful campaigns and everything in-between. By the end of this course, students will know how to build an email list, how to write and design a successful email campaign, including subject lines that encourage openings, how to keep your list engaged, and have an in-depth understanding of how to measure and adjust for effective email marketing campaigns that encourage clicks and convert sales.
Digital Marketing Specialist
Hi! I'm Audrey, a digital marketing specialist with a passion for helping small business owners and entrepreneurs hone in on their online presence. I specialize in Search Engine Optimization, Social Media Management, Content Creation, and Online Branding. I'm also the owner and founder of Let's Bee Social, a digital marketing agency where small business owners can work with social media and digital marketing specialists to organically grow their brand’s online presence.
This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.
If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.
