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Courses/Marketing/SEO

Do It Yourself Local SEO For The Small Business Owner

Learn How To Rank In The Search Engines As a Small Business Following This Step by Step Course.

Created byJohn Shea
4.5
(11 reviews)
IntermediateUpdated Aug 5, 2020
Do It Yourself Local SEO For The Small Business Owner

What You'll Learn

check_circleUnderstand what Local SEO (Search Engine Optimization) is
check_circleThe importance of having a mobile friendly website
check_circleYou will understand what important sites you should list your business on
check_circleBasic elements of on-page and off-page SEO
check_circleHow to get more reviews for your Google business page
check_circleThe Basics of setting up a small business website with Wordpress or Squarespace
check_circleHow to setup and use Google+ for Business
check_circleThe importance of building business profiles across the internet
check_circleHow to outsource content writing for your website

About This Course

Do you want to learn how to rank your business higher in Google Search?

Do you own a small business?

Do you just want to do the work on your own?

This is the perfect course for you.

I've created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.

It's now more important than ever to be working on Local Search Optimization for your business.

Only 3 businesses are now shown within the local business pack when typical "service + city" terms are used in Google search.

In this course, I walk you through the basics of:

Setting up your website for local search

Setting up your Google+ business page

Adding your business to important website directories such as Yelp

Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.

I walk you through several tools that can be used for tracking your rankings and auditing your business for search.

I show you the importance of content and how to optimize it for your business

I provide ways to generate more reviews for your business on Google, Yelp, and others.

I show you some other websites you can use to generate new clients for your business.

If you've been struggling with SEO for many years as a local business, this is the course for you!

Who this course is for:

Small businesses who are willing to put in the work to rank locally Those who are interested in dominating the search results for their local city If you are a business owner that lacks time to take action, this course might not be for you but it will help you understand the concepts of local SEO if you are unable to implement.

Requirements: You will need a basic website built with either WordPress, Squarespace or another easy to use content management system A willingness to learn, implement, read, and take consistent action.

Your Instructor

John Shea
John Shea
menu_book9 courses
star55 reviews

I run the online blog No Shame Income where I share what's working for me in the world of online marketing. I started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals. I have experience with Amazon, eBay, eCommerce, Social Media, SEO, Affiliate Marketing, Podcasting, Lead Generation, Landing Page Design, Wordpress & More. I have created all kinds of courses on different topics such as Amazon, SEO and starting your own Podcast.

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.

What Students Are Saying

4.5
Student's Choice
11 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.