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Courses/Marketing/Digital Marketing

Digital, Search , Social Media & Facebook Marketing Training

How to use the tools provided by the internet to enhance business development & marketing strategy plans

Created byStephen Campbell
4.5
(10 reviews)
IntermediateUpdated Jul 6, 2020
Digital, Search , Social Media & Facebook Marketing Training

What You'll Learn

check_circleHow to develop a digital marketing strategy
check_circleHow to connect their digital marketing activities into their top level business development plans.
check_circleHow to develop a content marketing calendar.
check_circleHow to conduct market research using internet tools.
check_circleHow to identify the behaviours of target market customers
check_circlePost Course Email Consultation

About This Course

Master the essential strategies and practical tools to thrive in today's digital landscape with our "Digital, Search, Social Media & Facebook Marketing Training" course. In an era where online presence is paramount, learn to integrate powerful digital tactics directly into your core business strategy for measurable growth.

This program equips you with the knowledge to strategically leverage the internet for business development, moving beyond isolated campaigns to a cohesive, revenue-generating approach. You will redefine the marketing mix for the digital age, understanding channel marketing from a modern perspective and gaining crucial insights into online consumer behavior and the "long tail" of opportunity.

Key learning outcomes include:

  • Developing and executing a comprehensive digital marketing strategy.
  • Mastering content creation, repurposing, and distribution for maximum online visibility and search engine dominance.
  • Unlocking the power of Search Engine Marketing (SEM) through expert keyword research, on-page, and off-page optimization.
  • Harnessing diverse Social Media Marketing platforms, with a special deep dive into Facebook strategies for brand building and lead generation.
  • Implementing effective customer engagement and conversion tactics via your company website, ensuring every visitor contributes to your marketing funnel.

Gain the skills to enhance brand equity, generate high-quality leads, and drive sustainable revenue through integrated digital marketing practices.

Your Instructor

Stephen Campbell
Stephen Campbell
menu_book2 courses
star16 reviews

Stephen C Campbell is based in the South West of the UK from where he delivers Business Consulting & Digital Marketing Strategy Design based around the topics above on a local, national and international basis. Campbell is the director of Capid Houser a Professional Digital Internet Marketing Services & Consulting Company.. The focus of Campbell’s business activities is in devising bespoke Channel Marketing Strategies for organisations, Search Engine Marketing Design & Development as well as Workshops, consulting & Seminars for corporations and business owners.

Credit Information

Do these courses count toward my professional development requirements?

This portal is provided as a training and development resource for City of Markham employees. Every course is delivered by a qualified subject matter expert or learning organization, is quantifiable in hours, and is verifiable — you receive a documented certificate of completion for every course you finish, stored on LearnFormula indefinitely.

If you hold a professional designation (for example in engineering, accounting, human resources, or law), courses may be counted as professionally relevant, verifiable learning activities toward your continuing professional development. Individual practitioners are responsible for confirming that an activity meets the requirements of their professional body. For questions about the City of Markham's training and development policies, please speak with your people leader or Human Resources.

What Students Are Saying

4.5
Student's Choice
10 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.